Follow-up messages
Stay in touch after every appointment, without remembering to.
Set up to three follow-ups on each offering: a check-in a few days later, aftercare notes, a nudge to book the next visit or a review request. Booklink sends them by email and, if you want, by WhatsApp, in your own words.
Follow-up messages are included in Pro at R79 a month. WhatsApp follow-ups use credits.
Setting it up: Automatic follow-up messages in the help centre.
How follow-up messages work
Four kinds of follow-up
Check-in, Aftercare, Rebook and Review. A rebook message carries a Book now button for that offering, and can include one of your coupon codes. A review message links to your review page on Google, Capterra, Hellopeter or anywhere else.
Your words, per offering
A car valet and a physio say different things. Write up to 250 characters for each follow-up, and choose how many days after the visit it goes out and at what hour.
Email always, WhatsApp when you want it
Every follow-up goes by email to clients with an email address. Switch on WhatsApp per follow-up (WhatsApp must also be switched on for your business): 1 credit (R0.30) for check-ins and aftercare, 4 credits (R1.20) for rebook and review messages. The header image is your offering image when it has one and is bookable online, otherwise your booking page card with your logo and brand colours.
No pestering your regulars
A rebook message is skipped if the client has already booked that offering again. If a client comes back before a follow-up goes out, Booklink waits for their latest visit instead.
Hear about unhappy clients first
Clients answer a WhatsApp check-in with one tap. A Not happy answer reaches the account owner by email, so you can put it right before it becomes a bad review.
Easy to stop
Every email has an unsubscribe link and clients can reply STOP on WhatsApp. A client who changes their mind replies START or uses the link in any follow-up email. You can pause all follow-ups in one switch, or cancel one on a single booking.
In one paragraph
Can Booklink send follow-up messages after an appointment?
Yes. Booklink sends automatic follow-up messages by email and optionally WhatsApp a set number of days after an appointment ends, from 1 to 180 days, at an hour you choose. Each offering can have up to three follow-ups of four types: check-in, aftercare, rebook and review. WhatsApp check-ins have All good and Not happy buttons, and a Not happy answer alerts the account owner. Rebook messages are skipped when the client has already booked that offering again. Clients can opt out by email link or by replying STOP, and turn follow-ups back on by replying START or with the email link. Follow-up messages are part of Booklink Pro at R79 a month, and WhatsApp follow-ups cost 1 or 4 credits depending on the type.
Questions about follow-up messages
What does a WhatsApp follow-up cost?
Check-ins and aftercare messages are Service messages and cost 1 credit (R0.30) per client. Rebook and review messages are Promotional messages and cost 4 credits (R1.20) per client, because WhatsApp charges businesses more for promotional messages. Email follow-ups are included in Pro.
Can clients reply?
Yes. On a WhatsApp check-in they tap All good or Not happy. If they type a reply to any Booklink WhatsApp message, it is emailed to the account owner with a link to answer from your own phone.
Will my regular clients get a message after every visit?
No. When a client comes back for the same offering before a follow-up goes out, the earlier follow-up is skipped and only their latest visit counts.
Do review requests only go to happy clients?
No. Google does not allow businesses to ask only happy customers for reviews, so a review request goes to every client the same way. You choose where it sends them: add your review link for Google, Capterra, Hellopeter or any other review site.
Can a client stop the messages?
Yes. Every follow-up email has an unsubscribe link and clients can reply STOP on WhatsApp. Their booking confirmations and reminders still arrive. They can turn follow-ups back on by replying START on WhatsApp or with the link in any follow-up email.
Related features
Bring clients back without chasing them
Free plan. No card. Upgrade to Pro when you need it.
Start freeLast reviewed: . Reviewed by Nico Huysamen, Founder & Director, Tora Technologies. Cape Town, South Africa.