Know every client, every booking
Every booking automatically creates a client record with contact details and booking history. Add notes, track preferences, and build a real relationship with repeat clients.
Client management on every plan.
A simple CRM that actually fits service work
No sales pipelines, no lead scoring, no bloat. Just the client information you actually use.
Auto-created records
Every client who books is added to your client list automatically. No manual data entry, no spreadsheets, no lost contacts.
Contact details
Name, email, and phone number captured at booking time. Edit manually at any time. Tap to dial or WhatsApp from the client profile.
Booking history
Every booking is linked to the client profile, cancelled ones included, and the cancellation reason shows on the booking. See how often they come back and which services they pick.
Private notes
Add notes to each client: allergies, preferences, hair history, special requests. Visible only to you and your team, never to the client.
Address and follow-ups
For work at the client's place, their address sits on the profile with a Directions link. On Pro, switch follow-up messages off for one client without touching anyone else.
POPIA-aware
Client personal information is field-level encrypted. Clients can request their data or deletion under POPIA; Booklink provides the tools to honour those requests.
Every booking builds your client list: contact details, history, and notes in one view.
In one paragraph
Does Booklink include a client database?
Yes. Booklink includes a built-in client management system (a lightweight CRM) for South African service providers. Every client who books through your Booklink booking page is automatically added to your client list, with their name, email, phone number, and booking history captured and linked to their profile. You can add private notes to each client (allergies, preferences, special requests), keep staff notes on individual bookings, call or WhatsApp a client from their profile, and see their full booking history, including cancelled bookings. The client database is POPIA-aware: personal information is encrypted at the field level with per-account encryption keys, and you can delete a client yourself when they ask. Unlike general-purpose CRMs built for sales teams, Booklink's client management is designed for how service businesses actually work: no pipelines, no lead scoring, just the client information you use in your day-to-day work.
Frequently asked questions
Can I add clients manually?
Can I see repeat clients?
Is client data POPIA compliant?
Does Booklink stop a client booking the same class twice?
Explore more Booklink features
New to online booking? Read the full online booking guide for South African businesses.
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