Know every client, every booking
Every booking automatically creates a client record with contact details and booking history. Add notes, track preferences, and build a real relationship with repeat clients.
Client management on every plan.
A simple CRM that actually fits service work
No sales pipelines, no lead scoring, no bloat - just the client information you actually use.
Auto-created records
Every client who books is added to your client list automatically. No manual data entry, no spreadsheets, no lost contacts.
Contact details
Name, email, and phone number captured at booking time. Edit manually at any time. Tap to dial or WhatsApp from the client profile.
Booking history
Every past booking is linked to the client profile. See how often they come back, which services they pick, and how much they have paid over time.
Private notes
Add notes to each client - allergies, preferences, hair history, special requests. Visible only to you and your team, never to the client.
No-show flags
Mark a client as a no-show and Booklink automatically shows a warning next time they book, so you can consider charging a larger deposit.
POPIA-aware
Client personal information is field-level encrypted. Clients can request their data or deletion under POPIA; Booklink provides the tools to honour those requests.
Every booking builds your client list - contact details, history, and notes in one view.
Quick answer
Does Booklink include a client database?
Yes. Booklink includes a built-in client management system (a lightweight CRM) for South African service providers. Every client who books through your Booklink booking page is automatically added to your client list, with their name, email, phone number, and booking history captured and linked to their profile. You can add private notes to each client (allergies, preferences, special requests), mark frequent no-shows, and see each client's full booking and payment history at a glance. The client database is POPIA-aware: personal information is encrypted at the field level with per-account encryption keys, and Booklink provides export and deletion tools so you can honour data subject requests under South African privacy law. Unlike general-purpose CRMs built for sales teams, Booklink's client management is designed for how service businesses actually work - no pipelines, no lead scoring, just the client information you use in your day-to-day work.
Frequently asked questions
Can I add clients manually?
Can I see repeat clients?
Is client data POPIA compliant?
Can I export my client list?
Explore more Booklink features
New to online booking? Read the full online booking guide for South African businesses.
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